The Force Your Business Doesn't Need with Roger Dooley

August 5, 2019

The Force Your Business Doesn’t Need with Roger Dooley

Show Summary

The biggest determinant of achieving a desired result or not is this little discussed component: Friction. Roger Dooley joins us to share insights from his newest book. Welcome to episode 264 of the Entrepreneurship Elevated Podcast!

Our Guest

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill, April 26, 2019) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. Hes been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.