Chances are your business is like a gumball machine.

Your clients aren’t strategically planning to buy from you. They aren’t spending years evaluating and weighing each option. They aren’t thinking about the consequences a year from now. Let alone a day from now.

They simply pass by your gumball machine. You are at the right place, at the right time and it becomes a no brainer.

I am not suggesting that the decision making process to buy from you is as light as a gumball. I suspect you charge more than twenty five cents for what you sell. But never discount the importance of being in the right place at the right time.

Ask your best customers where they go, what they read, who they hang out with and you will find the right place. Ask them when they do those things and what triggers them to do those things, and you will find the right time.