“Our own fear of standing out is the number one reason we don’t get noticed.”
In my book, Get Different, I talk a lot about the importance of standing out from the crowd and doing things differently. But here’s the thing: to truly succeed in marketing, you’ve got to be brave. You’ve got to be willing to take risks, push the boundaries, and step outside your comfort zone. So, how do you do it? How do you cultivate that bold mindset that’s essential for brave marketing?
Fail! – First and foremost, it’s all about embracing failure. Yep, you heard me right. Failure isn’t something to be feared; it’s something to be embraced. Because every failure is an opportunity to learn and grow. It’s a chance to course-correct, pivot, and come back stronger than ever. Don’t let the fear of failure hold you back. Learn from it, and use it to fuel your journey towards marketing greatness.
Take that risk – Next up, let’s talk about taking risks. Now, I get it – taking risks can be scary. But the biggest risks often yield the most attention and the biggest rewards. I encourage you to think outside the box, try new things, and shake things up. Whether it’s launching a bold new ad campaign, experimenting with a quirky marketing stunt, or completely rebranding your business, taking risks will get you seen in a crowded marketplace.
Still feeling unsure? Let’s back it up with some science.
Reticular formation is a region in the brain stem that is involved in multiple tasks such as regulating the sleep-wake cycle and filtering incoming stimuli to discriminate irrelevant background stimuli. It is essential for governing some of the basic functions of higher organisms and is one of the phylogenetically oldest portions of the brain.
Basically, reticular formation helps people weed out the things that are irrelevant and helps us ignore certain things that are going on in our lives. The cool thing is that it can jerk us out of a stupor when something unfamiliar happens. this is why you must get brave, take a chance, and do something novel that gets that reticular formation looking twice.
Brave marketing isn’t just about taking risks for the sake of it. It’s about taking calculated risks. It’s about doing your homework, gathering data, and making informed decisions. Because while being brave is important, being reckless isn’t. So before you dive headfirst into that daring new marketing strategy, take a step back, do your due diligence, and make sure you’re making the best possible decision for your business.
At the end of the day, brave marketing isn’t easy. It takes courage, determination, and a willingness to embrace the unknown. But trust me when I say this: the rewards are well worth it. So don’t be afraid to be bold, take risks, and stand out from the crowd. Because when you do, amazing things happen.
I know you’ve got this.
-Mike
Join me for a deep dive into your marketing and let’s get your business seen – The free Get Noticed Crash Course starts on April 23rd. Save your spot here now!
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