It is a shame that so many entrepreneurs are afraid to take risks for the fear of permanent embarrassment. Instead of doing something edgy and new, they sit safely on the sideline. They never get hurt or embarrassed, but they never get into the game either.

Here is the thing, no matter how big of a risk you take; no matter how potentially embarrassing it may be; and even if the world does take notice and laughs at you, they will forget by tomorrow.

Ever hear of Marv Albert? The famous “voice of basketball” was constantly on TV, until he embarrassingly got caught sexually assaulting a woman and biting her. It was a media sensation for a few days. Then we forgot. And he is now back, as big as ever. This doesn’t make it right (or wrong). It simply shows how quickly people forget.

Your customers, prospects and fans forget. And quickly! So the only thing that matters is taking big risks. If they laugh at you, you can come back at them tomorrow. If you get their attention, you need to come back at them tomorrow any way. Take risks!