Get ready to rock and roll because today we’re diving into the ACDC model in Clockwork Revised and Expanded.
You might be thinking, “What on earth does ACDC have to do with business?” Well, let me tell you—it’s not about rock ‘n’ roll (although that’s pretty awesome too). ACDC stands for Attract, Convert, Deliver, and Collect—the four pillars of business success.
Grab your guitar (ok, air guitar, if you don’t have a real one handy), and let’s dive into each element of the ACDC model to unleash your business beast.
Attract: Rock the stage with your marketing mojo. First, you have to attract—the electrifying stage where you strut your stuff and woo your audience. In business terms, attracting is all about marketing magic. It’s about grabbing the spotlight, turning heads, and attracting potential customers like a magnet. From killer social media campaigns to dazzling advertising strategies, attracting is your chance to shine and show the world what you’ve got. So, crank up the volume, get creative, and let your marketing rock the house!
Convert: Turn fans into superfans with sales wizardry. Once you’ve got their attention, it’s time to work your sales skills and turn those curious onlookers into raving fans. Converting is where the real magic happens—it’s your chance to seal the deal, close the sale, and turn prospects into paying customers. When you convert, it’s your opportunity to show customers why they simply can’t live without your product or service. But before you do, remember you are there to serve clients, not sell, sell, sell. Make sure what you’re offering is what can truly help them. When you come from a place of service, you will build trust and loyalty. And hey, if your product isn’t what they need now, refer them to a company that can help them. It’s just good karma.
Deliver: Deliver a knockout OVERperformance every time. Now it’s time to deliver the goods and give your customers a performance they won’t forget. Delivering is where you bring your A-game and deliver on your promises with style, precision, and panache. Whether you’re delivering products or services, remember that delivering is all about exceeding expectations, wowing your audience, and leaving them begging for an encore.
Collect: Cash in on your rockstar status. Last but certainly not least, we’ve got to collect—the moment you’ve all been waiting for. After rocking the stage, winning over fans, and delivering an unforgettable performance, it’s time to collect your well-deserved rewards. From invoicing to payment processing, collecting is where you turn all your hard work and dedication into cold, hard cash. So, don’t leave money on the table—make sure you’ve got a solid system in place to collect payment and keep the cash flowing.
So, grab your guitar, crank up the volume, and let the ACDC model be your roadmap to business success. With a little rock ‘n’ roll spirit and a whole lot of determination, you’ll be unstoppable!
Until next time, keep on rockin’ and rollin’!
Ok, ok, I got carried away with the rock n roll mentions. Forgive me?
Wishing you tremendous success – on and off the stage!
-Mike
PS. To get more intel on how to implement the ACDC strategy, check out Clockwork Revised and Expanded here or at your favorite bookseller.
