Now more than ever, you need to pinpoint your market. But how?

There is a common known concept for small and medium business owners. It’s also the least executed. And it’s critical! Give up?

Well, who is your ideal customer? I mean, if you could sum them all up? Do you know their persona and what they need from you? What are their challenges and how can you serve them?

Above all, how can you serve your customers far better than anyone else out there?

You must know who your customer is in order to serve them well. Knowing their profile is the key to relationship building, product development, marketing and sales. It equals success for both you and your customers.

Welcome the customer avatar. What’s that? Sounds a little sci-fi to some old schoolers. And no, it’s not that animation of you on social media. Forbes defines your ideal customer avatar as a customer profile that is the best case scenario for your business.

You know how you build your avatar on social media or your email and it looks…well, nothing like you? You can’t do that with your customer avatar. You cannot reach your customers and help them with their challenges and goals if you don’t know who they are.

Ouch.

Ok, ok Mike! Now what?

How do you find your customer avatar?

1. Pro tip. You don’t make your customer avatar up – you discover it. Your ideal customer is already a customer of yours.
2. Beyond age, demographics and company type, ask yourself these questions about your customers: What podcasts do they listen to? Are they on email lists? Where do they congregate? Who do they follow on social media, and what subscriptions do they have?
3. Why do they need you? Be sure you know your avatar’s specific challenges and pain points, and you will be able to serve them better by.

Concentrate your marketing efforts in the area where your avatar is and watch your business improve.

Let’s talk benefits:

1. Products. You can’t develop solid products if you don’t know what will help them right now. Knowing who you serve will help you create better (not sucky) products that they will use today. The trend these days is action and your customers need actionable products.
2. Marketing and sales. Speaking directly to specific customer needs. If you are trying to appeal to everyone, you are probably appealing to no one. Know what their present challenges as well as future goals are. Be the one who helps them nail both.
3. Relationship building. Connecting with who your customer is, is the key to success. When you focus on who your customers are as individuals, you build trust. In turn, you will attract more of the kinds of people you are currently serving.

Something I pride myself on is the personal relationships I develop with my clients and customers. So while an avatar may seem impersonal, knowing who your avatar is will enable you to serve your customer base in a more personalized way. And that is a win win in my book.

Wishing you tremendous success.
You’ve got this!

-Mike

For more tips like this go to mikemotorbike.com

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