For Those Who Can’t Read My Handwritten Note

I admit, there is one downside to a handwritten note. . . sucky handwriting can’t be understood.  So, just in case you can’t understand what I wrote, here is the text:

Doing the expected is easy.

Every single competitor of yours is doing the expected. . .

They send a thank you e-mail after the big meeting.

Your thank you e-mail, no matter how well written, is the expected.

In other words it doesn’t stand out.

DO THE UNEXPECTED!!!

Send a handwritten note.

It will make you stand out,

and you may just land that big client.

- Mike Michalowicz