If you are located outside the US, you probably already get this. If you are here in the US, like I am, you may not. You need to start doing international business immediately, and (the good news) its damn easy. Thank you, Internet!
Why the urgency? The world isn’t coming to an end. But, the business world as we know it is.
The New Global Economy
The US has been the end-all, be-all of the world economy for the past 100 years or so. It’s not because the US produces all the worlds stuff (China does, mostly), it’s because we buy all the world’s stuff. As of today, if the US stops buying, the entire world (for the most part) stops selling. Its a precarious balance, but won’t stay that way much longer. Change is afoot.
The “US buys and the world makes” relationship isn’t going to change overnight, but the shift of consumerism has started to spread. As the US slowly is decreasing its consumption (relative to other countries), Russia, Brazil, China, India and other are on an incline. Consumers are spreading around the planet. Your consumers!
You no longer compete for customers on your block, you compete for customers all over the globe. Your competition is not just in your town, they can be anywhere on the planet.
Flaunt Your Sexiness
It may sound daunting at first. But it is not. Just like rum from Jamaica instantly has cache, American entrepreneurs carry the same caches. American entrepreneurs are damn sexy to every other country in the world. Yeah, that’s right, I just called you sexy.
So, you need to do business globally and you are damn sexy. What’s next? How do you get started? I mean if you have an office cleaning service, how are you going to clean an office in Japan and then another one in Russia. The answer is you can’t and you shouldn’t. But what you should do is create an information product (a book, a video, a manual, a webinar, etc.) that teaches these other businesses how you do, what you do.
The world considers you to be a business trailblazer. So, start sharing your trailblazing ways internationally! It’s good business for everyone sitting on this 3rd rock from the sun. Now go, sell your sexy self. Internationally.