This video talks about the science behind how our brains work and how to use it to your advantage to market your products or services.
Here are some key moments if you want to skip ahead:
- 00:00 Introduction
- 02:02 Understanding the Reticular Formation
- 04:57 Is it Ignorable, a Threat, an Opportunity, or Different
- 10:04 Applying Neuroscience to Marketing
- 13:58 Von Restorff Effect
- 16:01 Incongruity Theory
- 17:24 Oddball Paradigm
The Differentiate Worksheet
Thinking of novel ideas is challenging. This worksheet helps you to brainstorm to think outside of the box and create campaigns that can get past your audience’s reticular formation.
I wrote a book called Get Different to help you rethink how you approach marketing. Learn more here.
This stuff may be simple, but it’s not always easy to take action. I’ve created a free crash course to help you get started implementing.
