Have you ever wondered why some brands or products become so popular seemingly out of nowhere? It’s not just luck. There is a method to identify trends before they happen so you can ride the wave.

Here are some key moments if you want to skip ahead:

• 00:00 Introduction
• 02:50 The SURGE model to capture opportunities
• 03:08 SEPARATE: Identify a distinct market to target
• 04:55 UNIFY: What are the patterns happening within your market
• 09:22 RALLY: Rally the community or groups to believe in something new.
• 11:19 GATHER: Engage the audience to market for you.
• 13:41 EXPANSION: Expand to new markets

I wrote a book called Surge to help you identify upcoming trends and how to leverage them to your advantage. Learn more here.