Get Different hits the shelves on September 21st! As the date approaches, we thought it’d be fun to share just a few of our staff’s favorite quotes from the book.

On being different:
“What good is your offering if no one knows about it?”

“Our own fear of standing out is the number one reason why we struggle to get noticed. People lose the game of marketing because they play by the rules – rules that don’t even exist.”

“Marketing is not a game of hide and seek. It is a mission to be as obvious and noticeable as a lighthouse. Don’t hope to be found. Demand people see you. You’re the beacon of the best choice in the fog of mediocrity.”

“The wishy washy word of mouth strategy is no strategy at all. It’s putting your marketing efforts in the hands of your clients so they do it for you, at their whim.”

“Listen: You have something great. It’s made of your imagination, your sleepless nights, your sweat, and your determination. It’s a big deal, this thing. It’s the thing. They need this thing. The problem is, you built it, and despite what the movies promised, no one came. Maybe not even your mom. And few will ever come, until you get different.”

“Marketing the same way as everyone else is white noise.”

“On your responsibility:
You offer something people need, something a lot of people will love. Or at least something people would love, if they only knew about it.”

“The lack of marketing – good, effective, different marketing – is the driving reason for small business mediocrity and stunted growth.”

On the risk:
“The truth is, I wanted to get noticed without being noticed.I wanted to reap the reward of attention without the risk. What if people thought I was too out there, too goofy, too Jersey? I had settled for the dull comfort of being unnoticeable rather than taking the soul-shaking risk of being unignorable.”

“Want more? You have to wait until September 21st – but you can order a book now. Heck order multiple and gift them to your fellow entrepreneurs.”

Get Different isn’t just some obvious pep talk about getting different. It’s a proven blueprint to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.

Get the free, unignorable, resources HERE. The tools here will help you deploy all the techniques you will learn in the book.

Go to Immerse with Mike and experience Get Different with me as you read it. Videos included!

I cannot wait to see your marketing transform.

You’ve got this!
-Mike