In this episode we interview Brian Kurtz founder of Titans of Marketing and he makes a powerful argument why direct marketing is a profit center. Direct Marketing is not limited only to traditional mail campaigns. It can be used for all forms of advertising that invokes a direct response. Brian argues that every marketing effort you make must be track-able and therefore you can determine what marketing is bringing in more profits and what marketing is not. Welcome to episode 142 of the Profit First Podcast!
Brian Kurtz has been a serial direct marketer for over 35 years and never met a medium he didn’t like…and while he’s had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids was only “a good idea at the time…”
Brian’s mission for the next 35 years (as the Founder of “Titans Marketing LLC”), is to be the bridge between the eternal truths of direct response marketing and all that is considered state-of-the-art direct response marketing today.
Brian continues this mission today as “the bridge” by co-authoring The Advertising Solution; creating mastermind groups consisting of the world’s leading direct response companies committed to multi-channel marketing; and consulting closely with (and advising) bleeding edge companies to create best-in-class marketing programs and messaging. He also writes and speaks regularly. Recent content can be found at www.briankurtz.me.
But truth be told, Brian is really just a Little League Baseball Umpire and does this direct marketing stuff on the side…his ultimate goal is to umpire in the Little League World Series in Williamsport, PA while he is still upright…and he hopes it happens soon…
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