May 5, 2024
It’s Not Me, It’s You – Parting Ways With Clients for Business Growth
We’re business owners! What do we want? To scale or business! When do we want it? NOW! How do we do it? Crickets…. Been there. Then there was that...
May 1, 2024
Strategic Client Assessments
One common dilemma often plagues business owners: the struggle to maintain authenticity while catering to client demands. (Or as I like to call it, How to Avoid Selling Your...
April 24, 2024
Weeding Out Your Best Clients
When I started my first business, I said, “Yes”. A lot. “Will I drive six hours to install your computer mouse? No problem.” “Would I give you a fifty...
April 2, 2024
Three Steps to Go Bananas – Get Different and Get Your Marketing Noticed
“Better isn’t better, different is better. So get different.” - Mike Michalowicz Building my first two businesses taught me that the only way to get in front of the...
April 2, 2024
Why Risks Get Attention in Your Marketing
“Our own fear of standing out is the number one reason we don’t get noticed.” In my book, Get Different, I talk a lot about the importance of standing...
March 28, 2024
Marketing to Stop Their Scroll
Know what your marketing needs? It needs to pass the blink test. "Ok, ok, Mike, what in the world is the blink test?" Picture this: You're scrolling (and scrolling)...
March 26, 2024
A Quick Marketing Strategy Guide – With a Twist
Ah, marketing, there’s a real trial and error aspect to it. Last month I announced that I was launching my new romantic comedy, Love Between the Margins. Didn’t know...
March 25, 2024
“Profit” Isn’t a Dirty Word – Why You Should Master Profit Distribution vs. Owner’s Compensation
Since writing Profit First, I’ve heard quite a few comments (and eye rolls) over the word, “profit”, itself. This always makes me curious. What’s so bad about making a...
March 12, 2024
Mastering Profit First: Master Your Percentage Allocations
At its core, Profit First is all about flipping the script on traditional accounting and prioritizing profit from day one. One of the key pillars of Profit First...
March 7, 2024
Interview with Kasey Compton, Author of In Search of You
Life's journey can be complex - including our business journey. In Search Of You, by Kasey Compton, beautifully captures the essence of finding joy when the usual path...