It’s Not Me, It’s You – Parting Ways With Clients for Business Growth

 We’re business owners! What do we want? To scale or business! When do we want it?  NOW! How do we do it? Crickets…. Been there.  Then there was that...

Strategic Client Assessments

 One common dilemma often plagues business owners: the struggle to maintain authenticity while catering to client demands.  (Or as I like to call it, How to Avoid Selling Your...

Weeding Out Your Best Clients

  When I started my first business, I said, “Yes”. A lot. “Will I drive six hours to install your computer mouse? No problem.” “Would I give you a fifty...

Three Steps to Go Bananas – Get Different and Get Your Marketing Noticed

 “Better isn’t better, different is better. So get different.” - Mike Michalowicz Building my first two businesses taught me that the only way to get in front of the...

Why Risks Get Attention in Your Marketing

 “Our own fear of standing out is the number one reason we don’t get noticed.”  In my book, Get Different, I talk a lot about the importance of standing...

Marketing to Stop Their Scroll

 Know what your marketing needs? It needs to pass the blink test. "Ok, ok, Mike, what in the world is the blink test?" Picture this: You're scrolling (and scrolling)...

A Quick Marketing Strategy Guide – With a Twist

 Ah, marketing, there’s a real trial and error aspect to it. Last month I announced that I was launching my new romantic comedy, Love Between the Margins. Didn’t know...

“Profit” Isn’t a Dirty Word – Why You Should Master Profit Distribution vs. Owner’s Compensation

 Since writing Profit First, I’ve heard quite a few comments (and eye rolls) over the word, “profit”, itself. This always makes me curious. What’s so bad about making a...

Mastering Profit First: Master Your Percentage Allocations

   At its core, Profit First is all about flipping the script on traditional accounting and prioritizing profit from day one. One of the key pillars of Profit First...

Interview with Kasey Compton, Author of In Search of You

   Life's journey can be complex - including our business journey. In Search Of You, by Kasey Compton, beautifully captures the essence of finding joy when the usual path...

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