Advantages Of The Outsider

I was at a conference for technology service providers - the folks who setup computers, network them together, and fix them when things go awry. The event was filled with...

You Must Nail It To Scale It

The word “scaling” gets thrown around a lot. It seems every entrepreneur I meet is “currently scaling their business.” Yet it reality, they are far from it. Selling more is...

Make People Buy More From You Using The Sampling Effect!

Ever walk past the perfume stands in the mall? If you have, you've been attacked by an army of perfume spraying sales clerks. It clearly frustrates most passerby's. So why...

What Are You Passionate About?

When you have passion for something it will get you over every brick wall, help you weather every storm, and even when you’ve been knocked down for the hundredth time,...

Customers Buy The Experience, Not The Product

I don't care if your business makes a product or delivers a service, at the end of the day, people buy experiences. That soap your company makes, may be delivering...

How To Bounce Your Business Back From A PR Disaster (Tiger Woods Style)

Who will ever forget the Thanksgiving of 2009? We awoke on Friday morning from our turkey induced slumber to find out that Tiger Woods’ wife beat him up overnight. Tiger...

How to Keep Your Employees Happy (When More Money Isn’t An Option)

In case you’ve been living under a rock — in Antarctica — the economy is still sputtering back to health. The “new” economy is uncomfortable (still) to everyone, including your...

Lessons from 8 of the Greatest Marketers of All Time

The greatest marketers of all time bring us different lessons, approaches and philosophies but they all achieve the same results — conversions and loyalty. Create your own marketing with one,...

Build The Sidewalks After The Paths Are Discovered

This is a picture (thanks to Google Maps) of the Virginia Tech drillfield, the center of campus. All the students living in dorms cross the drillfield every day to get...

The Teacher Is The Best Student

It is one of my favorite personal ah-ha moments: My friend, JB Blanchard, and I were hastily walking to a speaking event I had on a college campus. We were...

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