Sleepy's tagline is "For the rest of your life." FedEx's is “When it absolutely, positively has to be there overnight.” Ivory Soap's is "99.44% pure." A great tagline communicates confidence...

How do you want your clients to behave when you work with them? Do you need them to stay out your way? Do you want them to review your work...

I arrived at the car rental desk after a long flight. I just wanted to get to my hotel room as soon as possible, so I could crash. Anything that...

Have you ever woken up in the morning, looked in the mirror and said, “Who the f*ck is that?” Have you ever been terrified by the stranger looking back at...

Prospects and customers see price as a reflection of value. Ironically, lowering your prices may in fact scare customers away, because they believe you are low quality. Increasing prices on...

Good colleges prepare you for success. Great colleges prepare you for failure.   IMPORTANT NOTE:  I want to make sure credit is given, where credit is due. My youngest son...

The traditional way to invent new products (or services) is to look at the problems that you face on a daily basis, and then invent a solution for them. It's...

My business sure ain't an episode of Mad Men.  I don’t spend my day lounging on a couch sipping scotch, and I often wonder why I bother to keep an...

Have you ever noticed that when someone else is talking that you struggle to listen. And what if you are in a crowded room, and other people are texting and...

No Need To Interrupt Have you ever been talking about something, and then someone interrupts you saying "I gotta ask something before I forget." It could be a juicy question,...