Business Technology

What’s one thing all entrepreneurs need? Clients. Sometimes I feel like I spend half of my time working to make connections, land clients, and strengthen relationships with existing customers. I...

Before the Internet, you didn’t really need to be that good. As long as you got the word out, and your product was acceptable, you would get a continual stream...

In Predictably Irrational, Dan Ariely recounts a study of coffee drinkers. When coffee was served to test subjects in fanciful dishware, complemented with condiments in beautiful glass and metal containers,...

I know more about phone systems than I really care to. Having owned three companies of all different sizes over the past 17 years, I have unintentionally become skilled in...

When it comes to website design (or any of your marketing materials), the unique, different and unexpected can work against you.  It’s the marketer’s paradox. Being different is your biggest...

If you aren't familiar with split testing, it is the closet marketers (that's you) can get to omnipotence.  In other words, it is the scientific method to discovering customer demand.   Instead of...