Mindset

As entrepreneurs, we ask ourselves questions all the time – how we can get more customers, how we can get more money, or how even how we can get more...

When we focus on the top line, any sale is a good sale. Any paying client is a good client. Anything that makes money is everything we want. Top line...

You Don't Get It, Because You Don't See It. You don't really get it. Nor do I. Nor does any entrepreneur. We think we know what it takes to build...

I saw this billboard in New York City.  It totally misrepresents passion.  Passion is not the feature - what we do. Passion is in the benefit - why we do...

Psychographics are used to define persons by their interests, immutable laws, attitudes and experience. Too often we market to demographics alone, the quantifiable parameters of persons such as sex, age...

In this video, Mike Michalowicz shares two techniques for getting customers to do what you want simply by leveraging their existing habits. You will learn how to reduce customer shop...

A kid can run a business. Happens all the time. And here’s something that may be a shocker for you – your kid can probably run a business too. Now...

“Your idea is stupid.” Has anyone ever told you that your business idea won’t make it? That your idea is too odd, too unique or too different? That you need...

A hobby is like a meal. It satisfies a hunger pang. But you can only eat so much before you get sick. A hobby brings satisfaction and pleasure, but it...

What are your secret, real talents?  Secret talents are those special skills you have that you may not use on a regular basis. Everybody has at least one secret talent....