Social Media

In Predictably Irrational, Dan Ariely recounts a study of coffee drinkers. When coffee was served to test subjects in fanciful dishware, complemented with condiments in beautiful glass and metal containers,...

You remember 20 years ago, right?  Marketing was passive.  You would run a TV commercial or have the local radio station pitch your product.  Consumers would either listen or turn...

In this episode of On A Roll, Mike Michalowicz explains the powerful marketing the occurs when you give away great content for free.

Jumping onto a social media platform before you understand it is like ordering dinner off of a menu written in a language you don’t speak. You might think you’re ordering...