Viral

Marketing is about connecting with consumers. Great marketing, though, is about transforming those consumers into fans, raving fans – people who feel loyalty, and feel invested in your business and...

My most recent book, Profit First, launched on July 8 of last year.  Ten days later, on July 18, Amazon launched its new subscription service, Kindle Unlimited.  Publishing a book...

Making Noise As with the old saying goes, “the squeaky wheel gets the grease.” This holds true in the business world, as well as other places. Those businesses that are...

Yo, V.I.P. let’s kick it… Ice, Ice Baby. If you recognize the 1990 Vanilla Ice blockbuster hit, don’t be embarrassed. If you hummed the little bass line jingle in your...

Nothing spreads like a secret. Start one about your business, and let the virality begin.

The hottest meme (an idea or behavior that gets copied or imitated by people, over and over again) in the last month or so, has been on Twitter with the...