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I finished a speech last month and hustled to the back of the room to autograph books.  It is my mini-rockstar moment and I love it thoroughly.  Until I get...

As an entrepreneur, your first response to that question will likely be a resounding, “No, I can’t be replaced!” After all, we have been programmed to believe that being replaceable...

Sleepy's tagline is "For the rest of your life." FedEx's is “When it absolutely, positively has to be there overnight.” Ivory Soap's is "99.44% pure." A great tagline communicates confidence...