Convenience. It’s one of your customers greatest desires.
A house used to be a cave. Drinking water was in a river a mile away. Dinner was a day’s (or week’s) hunt.
The cave has been replaced by a big heated building that is connected to a garage, so that you never need to travel more than a few steps to get inside. The river is now a faucet. And dinner is stored in a cold box- a mere foot or two from where you cook it. That’s why houses are everywhere and caves aren’t so popular anymore.
You would be a fool to think that the convenience game is over. Someone just needs to invent a way to make hot food come out of that cold box.
Competing on convenience is far from over. It’s just getting started.