customer behavior

McDonald’s Sneaky Trick To Making More Money From You

Back in September 2013, McDonald’s began a campaign for their Premium Roast Coffee. Started in California, the campaign (perhaps due to its success) has grown countrywide. Buy any size cup...

Prevent Stealing With A Picture Of Eyes

Studies show that people adhere to rules more when they think they are being watched, even if the watching eyes are fake. A recent stop at a McDonald's showed this...

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