customer experience

How to Improve User Experience and Get More Customers

​Ever feel like your business is a never-ending game of whack-a-mole? You're constantly putting out fires, and just when you think you've got things under control, another issue pops up....

A Simple System With A Simple Flaw

I was out to dinner with members of my advisory board when we ordered some wine. I noticed that each wine glass had a star on it (see the picture...

Every Business Is Ultimately A Manufacturer (Yours Too)

While traditional manufacturers create products, all businesses create experiences. No matter what you deliver to your customer, it gives them an experience. Your job is to manufacture that experience perfectly,...

Every Business Is Ultimately A Manufacturer (Yours Too)

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While traditional manufacturers create products, all businesses create experiences. No matter what you deliver to your customer, it gives them an experience. Your job is to manufacture that experience perfectly, every single time.