customer needs

Why The "Why" Matters To Your Customers

As an entrepreneur you already know this: You need to know your why - your purpose.  Among many other things, the why is the foundation of your passion.  It is...

What Do Your Customers Need Next?

We’re just 8 days out from the release of my new book The Pumpkin Plan, and to say I’m stoked and terrified at the same time is a huge understatement. I wrote...

Listen to Mike’s podcasts on your favorite app: