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I finished a speech last month and hustled to the back of the room to autograph books.  It is my mini-rockstar moment and I love it thoroughly.  Until I get...

The greatest Olympic athletes are just milliseconds faster than the good ones. A great day is just a few degrees warmer and a little bit less cloudier than a good...

Sleepy's tagline is "For the rest of your life." FedEx's is “When it absolutely, positively has to be there overnight.” Ivory Soap's is "99.44% pure." A great tagline communicates confidence...