marketing strategy

Building Your Marketing Plan: Where to Start?

My friend Allan Dib is one awesome marketer. His book, The 1-Page Marketing Plan, is teaching business owners how to market in milliseconds. Here's some insight from one of the...

Different, In Any Category, Gets Noticed

The hottest meme (an idea or behavior that gets copied or imitated by people, over and over again) in the last month or so, has been on Twitter with the...

Use The Phoenix Effect To Make Customers Raving Fans

If your customers feel someone or something is superior to them, they will envy it. And if you are that "superior" thing, envy is not good. When customers envy something,...

How To Get More Business From Existing Clients

More Business From Existing Clients The easiest way to quickly grow your top line (and your bottom line for that matter) is by generating more business from existing clients.  Instead...

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