prospect

7 Typical Lies Customers Tell Their Vendors

About two months ago I had coffee with one of my closest friends. He was all hyped up, and it wasn't because of the triple caffeine injected espresso. Well, maybe...

Increase Your Close Rate By 25% With This Killer Sales Technique

I originally started the introduction to this article by explaining to you that my industry is soooooo competitive.  It is…truly.  I’m an author, and any time I’m pitching a new...

Marketing: 6 Reasons Why Reverse Psychology Works

In 1961, William McGuire developed a theory that he called the Inoculation Effect. He used the theory – based on the medical practice of inoculating patients to confer disease resistance...

Place What You Want To Sell On The Right

The left side of the human brain performs, among other things, story telling. Not just story telling to others, but story telling to ourselves. When you look at that pretty...

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