purpose

Unify Your Client Needs With Your Own

The common belief is that you must pivot your offering until you meet the needs of your customers. That is only partially correct. In fact pivoting to your client's needs,...

What Do You Stand For?

What do you stand for? What is your purpose? How is your company a platform for your purpose? So, tell me. What do you stand for? Got it? Good. Now...

Get Happy About Your Work Again! Here’s 8 Ways To Do It

Hate your work? Do you know why? It’s because you’ve lost your purpose. I mean you could happily carry a load of rocks on your back for 100 miles if...

Storytelling Can Kill Your Message

We tell stories because they paint pictures in people’s minds. When we get an audience – whether it’s one person or 2500 – thinking creatively and engaged in our story,...

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