small business marketing

It’s no secret that social media is a double-edged sword. On one hand, it can be an effective tool for engagement and raising brand awareness. On the other, it can...

When you think of the word marketing, you likely connect it with sales and promotions, which I hear aren’t attractive terms these days. You can’t simply stop marketing your small...

On the day I launched my first book, The Toilet Paper Entrepreneur, no one bought it. Not even my own mother. Feeling defeated, I had two choices: learn how to...

The term "marketing" can get a bad rap. But hear this: Marketing, good marketing, is your responsibility as a business owner. It's also your responsibility to stand out among your...