Social media

What’s Your Handle? Try New Channels and Scale Your Business

There’s this weird thing entrepreneurs do. I know it because I’ve done it too. When your marketing isn’t working, you double down on it. You don’t stop to question it....

Dominate Sales With Old School “Face-to-Face”

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Engage The Right Customers, The Right Way With Social Media

Jumping onto a social media platform before you understand it is like ordering dinner off of a menu written in a language you don’t speak. You might think you’re ordering...

The 50 Best Marketing Strategies For Small Business

The most common question entrepreneurs ask me, is "how can I improve my marketing with no or little money?’ That’s literally the million-dollar question! So I sat down and hammered...

The 7 Jaw-Dropping Stats That Will Radically Change Your Local Marketing

Not yet sold on the impact of the Internet on your business? Consider this: Hungry? Restaurants with a 3.5 star rating on Yelp are 63 percent more likely to be...

The 7 Jaw-Dropping Stats That Will Radically Change Your Local Marketing

Not yet sold on the impact of the Internet on your business? Consider this:

  1. Hungry? Restaurants with a 3.5 star rating on Yelp are 63 percent more likely to be full than a restaurant with a 3 star rating.
  2. A whopping 88 percent of consumers who search for a business on a mobile device, buy or visit that business within 24 hours.
  3. It’s 8 times more cost effective to bring back an existing customer than to find a new one.
  4. Email rocks your marketing and your profits — with a return of $40 in sales for every $1 spent you’ll feel like you won the lottery.
  5. Most websites, especially those with flash, suck. Sixty percent of businesses don’t even have their phone number on their website. Glam up your site and add your number.
  6. Because 96% of people who like your Facebook page don’t go back to it, 11 percent of businesses say their next hire will be a Social Media Manager who can broadcast their message effectively.
  7. Mobile coupons get three times the clicks and 10 times the redemption as traditional paper coupons.

Stop wondering about whether mobile apps or coupons or rating sites like Yelp are worth your time, effort and money. They definitely are. Don’t have an email list yet? Here’s your wakeup call — cha-ching! These seven marketing techniques are more than just a passing consideration. They’re proven to radically pump up sales. Use ‘em!

For the full article, read Local Vox.