surge
July 8, 2024
How to Stay Relevant in Your Niche
The nagging problem of staying relevant Your business is off the ground, and you've captured the attention of your niche market. But how do you maintain that momentum? How...
July 2, 2024
Catching the Perfect Wave – How to Make Sure You’ve Chosen the Right Niche at the Right Time
If you’ve been following along this month, you’ve spotted the wave you want to ride (aka your niche), and you’ve been paddling hard to get aligned in front of...
June 26, 2024
Finding Your Niche: How to Avoid Being Too Broad and Make a Lasting Impact
One of the biggest challenges you’ll face when building your business is finding your niche. It’s tempting to want to be everything to everyone, but the reality is, you...
June 26, 2024
Riding the Wave – How to Master Industry Changes with Surge
Welcome to the first week of our deep dive into Surge. (After all, what better time than summer to go crazy with some surfing puns?) When I wrote this...
May 31, 2016
New Business Book, Surge by Mike Michalowicz, Demystifies Market Timing
Obsidian Launch announced the June 20, 2016 release of Surge, a new business strategy book from the author of Profit First, Mike Michalowicz. After launching and selling two multi-million companies,...
February 25, 2016
Waves
The marketplace is an ocean and it is the only place you can capture waves. When you are in the ocean... do everything you can to ride a wave. Don’t...