July 11, 2024
Tough Love for Business Owners – No One is Coming
Maybe you know of Mel Robbins. She is one of our favorite motivational speakers in our office (aside from me, of course). One of Mel’s famous quotes is, “No...
July 8, 2024
How to Stay Relevant in Your Niche
The nagging problem of staying relevant Your business is off the ground, and you've captured the attention of your niche market. But how do you maintain that momentum? How...
July 3, 2024
The Power of Your Rallying Cry for Business Success – A How-to Guide
Following along this month? If so, by now you’ve paddled hard to catch your wave (your niche) and aligned yourself perfectly in front of it. Now it’s time to...
July 2, 2024
Catching the Perfect Wave – How to Make Sure You’ve Chosen the Right Niche at the Right Time
If you’ve been following along this month, you’ve spotted the wave you want to ride (aka your niche), and you’ve been paddling hard to get aligned in front of...
June 26, 2024
Finding Your Niche: How to Avoid Being Too Broad and Make a Lasting Impact
One of the biggest challenges you’ll face when building your business is finding your niche. It’s tempting to want to be everything to everyone, but the reality is, you...
June 26, 2024
Riding the Wave – How to Master Industry Changes with Surge
Welcome to the first week of our deep dive into Surge. (After all, what better time than summer to go crazy with some surfing puns?) When I wrote this...
June 19, 2024
Want to Create More Employee Satisfaction? Consider Your Community in the Workplace
I’m resharing something about myself that not many people know about. It’s my operating manual. If you don't have one for everyone in your business, create one now, because there...
June 11, 2024
Employee Retention Relies on Community, Not Culture
The Problem: Misalignment in company “culture” Every business owner wants a team that embodies the company's values and culture, but a lot of us end up with some employees...
June 4, 2024
Finding the Right Fit – Recruiting Potential over Experience
Bottom line: Antiquated recruiting strategies are not only time-consuming but also ineffective in finding the right people for your organization. Traditional methods result in your business losing both time...
May 30, 2024
Unlocking the Power of Lean Marketing: Insights from Allan Dib
Last week, I had the pleasure of chatting with fellow author, entrepreneur, and marketing expert, Allan Dib. Years ago, Allan introduced me to the concept of marketing in a...