Tough Love for Business Owners – No One is Coming

 Maybe you know of Mel Robbins. She is one of our favorite motivational speakers in our office (aside from me, of course).  One of Mel’s famous quotes is, “No...

How to Stay Relevant in Your Niche

 The nagging problem of staying relevant Your business is off the ground, and you've captured the attention of your niche market. But how do you maintain that momentum? How...

The Power of Your Rallying Cry for Business Success – A How-to Guide

 Following along this month? If so, by now you’ve paddled hard to catch your wave (your niche) and aligned yourself perfectly in front of it. Now it’s time to...

Catching the Perfect Wave – How to Make Sure You’ve Chosen the Right Niche at the Right Time

 If you’ve been following along this month, you’ve spotted the wave you want to ride (aka your niche), and you’ve been paddling hard to get aligned in front of...

Finding Your Niche: How to Avoid Being Too Broad and Make a Lasting Impact

 One of the biggest challenges you’ll face when building your business is finding your niche. It’s tempting to want to be everything to everyone, but the reality is, you...

Riding the Wave – How to Master Industry Changes with Surge

 Welcome to the first week of our deep dive into Surge. (After all, what better time than summer to go crazy with some surfing puns?) When I wrote this...

Want to Create More Employee Satisfaction? Consider Your Community in the Workplace

I’m resharing something about myself that not many people know about. It’s my operating manual. If you don't have one for everyone in your business, create one now, because there...

Employee Retention Relies on Community, Not Culture

 The Problem: Misalignment in company “culture” Every business owner wants a team that embodies the company's values and culture, but a lot of us end up with some employees...

Finding the Right Fit – Recruiting Potential over Experience

 Bottom line: Antiquated recruiting strategies are not only time-consuming but also ineffective in finding the right people for your organization. Traditional methods result in your business losing both time...

Unlocking the Power of Lean Marketing: Insights from Allan Dib

 Last week, I had the pleasure of chatting with fellow author, entrepreneur, and marketing expert, Allan Dib. Years ago, Allan introduced me to the concept of marketing in a...

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