May 29, 2024
A Wake-Up Call for Business Owners
“Mike, I just can’t find the right fit. My employees interviewed well, but now they seem disengaged and uninterested in what I want to accomplish in my business.” This...
May 22, 2024
Entrepreneurs! One Big Step to Get Out of the Grind and Avoid Burnout
Ok, I get it, now you have a ton of clients (if you’ve implemented The Pumpkin Plan, right?). The right clients. The great clients. The ones. But it’s a...
May 17, 2024
How to Get More Quality Leads – Play Favorites and Break the Rules
If you’ve been following along with the last few articles about the Pumpkin Plan strategy, you know that you need to take these steps to scale your business: Scale...
May 5, 2024
It’s Not Me, It’s You – Parting Ways With Clients for Business Growth
We’re business owners! What do we want? To scale or business! When do we want it? NOW! How do we do it? Crickets…. Been there. Then there was that...
May 1, 2024
Strategic Client Assessments
One common dilemma often plagues business owners: the struggle to maintain authenticity while catering to client demands. (Or as I like to call it, How to Avoid Selling Your...
April 24, 2024
Weeding Out Your Best Clients
When I started my first business, I said, “Yes”. A lot. “Will I drive six hours to install your computer mouse? No problem.” “Would I give you a fifty...
April 2, 2024
Three Steps to Go Bananas – Get Different and Get Your Marketing Noticed
“Better isn’t better, different is better. So get different.” - Mike Michalowicz Building my first two businesses taught me that the only way to get in front of the...
April 2, 2024
Why Risks Get Attention in Your Marketing
“Our own fear of standing out is the number one reason we don’t get noticed.” In my book, Get Different, I talk a lot about the importance of standing...
March 28, 2024
Marketing to Stop Their Scroll
Know what your marketing needs? It needs to pass the blink test. "Ok, ok, Mike, what in the world is the blink test?" Picture this: You're scrolling (and scrolling)...
March 26, 2024
A Quick Marketing Strategy Guide – With a Twist
Ah, marketing, there’s a real trial and error aspect to it. Last month I announced that I was launching my new romantic comedy, Love Between the Margins. Didn’t know...