A Wake-Up Call for Business Owners

 “Mike, I just can’t find the right fit. My employees interviewed well, but now they seem disengaged and uninterested in what I want to accomplish in my business.” This...

Entrepreneurs! One Big Step to Get Out of the Grind and Avoid Burnout

 Ok, I get it, now you have a ton of clients (if you’ve implemented The Pumpkin Plan, right?). The right clients. The great clients. The ones. But it’s a...

How to Get More Quality Leads – Play Favorites and Break the Rules

 If you’ve been following along with the last few articles about the Pumpkin Plan strategy, you know that you need to take these steps to scale your business: Scale...

It’s Not Me, It’s You – Parting Ways With Clients for Business Growth

 We’re business owners! What do we want? To scale or business! When do we want it?  NOW! How do we do it? Crickets…. Been there.  Then there was that...

Strategic Client Assessments

 One common dilemma often plagues business owners: the struggle to maintain authenticity while catering to client demands.  (Or as I like to call it, How to Avoid Selling Your...

Weeding Out Your Best Clients

  When I started my first business, I said, “Yes”. A lot. “Will I drive six hours to install your computer mouse? No problem.” “Would I give you a fifty...

Three Steps to Go Bananas – Get Different and Get Your Marketing Noticed

 “Better isn’t better, different is better. So get different.” - Mike Michalowicz Building my first two businesses taught me that the only way to get in front of the...

Why Risks Get Attention in Your Marketing

 “Our own fear of standing out is the number one reason we don’t get noticed.”  In my book, Get Different, I talk a lot about the importance of standing...

Marketing to Stop Their Scroll

 Know what your marketing needs? It needs to pass the blink test. "Ok, ok, Mike, what in the world is the blink test?" Picture this: You're scrolling (and scrolling)...

A Quick Marketing Strategy Guide – With a Twist

 Ah, marketing, there’s a real trial and error aspect to it. Last month I announced that I was launching my new romantic comedy, Love Between the Margins. Didn’t know...

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