March 24, 2014
What Gets Measured Gets Managed (Including The Bad Stuff)
My newest book, Profit First, shares a money management system that leverages human behavior. Traditional accounting is logic based. It makes sense, logically. But us humans aren’t logical beasts, we...
March 23, 2014
They Don’t Have A Silver Platter
If you want something, you’ve gotta make it happen yourself. No one is going to hand it to you on a silver platter after all. So go make it happen....
March 21, 2014
Not Open Hours
How come every business lists its open hours? Open 9:00am to 9:00pm, everyday of the week. Open twenty four by seven. Open. Open. Open. Why doesn’t your business just list...
March 19, 2014
RULEBREAKER AWARDS TO HONOR ENTREPRENEURS WHO BREAK THE MOLD
LAKEWOOD, CALIF., March 19, 2014 – Are you an entrepreneur who’s breaking the rules— or do you know one? Traditional awards programs honoring entrepreneurs tend to focus on accomplishments such...
March 19, 2014
How To Get To The Key Decision Maker
If I had a product I wanted to sell you, would you ever let me solicit you? Hell no. No one wants to be sold to. So you put barriers...
March 18, 2014
Great Is Just A Little Bit More Than Good
The greatest Olympic athletes are just milliseconds faster than the good ones. A great day is just a few degrees warmer and a little bit less cloudier than a good...
March 17, 2014
How Do You Treat Your Best Employee?
Of course you have high expectations of your best employee, but you treat them accordingly, don't you? You would never cut the pay of your best employee, would you? I...
March 14, 2014
If It Bothers You, It Bothers Others
I was talking with a budding entrepreneur last month about a car accident she was in. She experienced whiplash and injured her neck. Ever since the accident she has had...
March 10, 2014
Profit First, Expenses Last
Tax season always seemed a little bit like Christmas morning to me. Not! I hated the tax season surprises. Additional taxes due. Surprise. No refund. Surprise. And the worst of...
March 9, 2014
How To Make Your Product More Desirable To Customers
You are likely familiar with the scarcity theory - the concept that the less available something is, the more desirous it becomes. But few people realize that products became even...