Hook Customers With A Newly Invented Language

The first time you went to Starbucks, words like Tall, Venti, and Macchiato may have confused you. That was by design. Star Bucks knows that loyalty is formed out of...

Too Much Of A Good Thing

Brussels sprouts are great for your health. So are blueberries. And so are foods naturally rich in Vitamin C. But commit to a diet that is exclusively Brussels sprouts, or...

Don't Overthink It

It is a paradox. Success requires a clear vision. The more you can see it, the more likely you are to achieve it. I get it. In fact I believe...

Know, Like, Trust & Try

Customers buy from vendors they know, like and trust. You already know that. Chances are you will buy a Pepsi or Coke over a generic soda, even if the generic...

Don't Punish Failure, Reward It

I have noticed a trend with employees.  As a company grows it's the natural tendency of employees to work more and more within the corporate structure. Their job is to...

The Entrepreneurs's Distorted View Of The Financials

Ask any small business owner how business is going and they will tell you how it has been the last week or two. Maybe even the last month. Business will...

Put Life Back In Business

I have clarity on my life's purpose. I wake up every morning knowing it. I go to bed every night thinking about it. It took me about 40 years of...

How To Find Your Niche Instantly

The riches are in the niches. But, how do you know which niche you should be serving? How do you know which community is right for you? Here are three...

The Rise Of Hyper-Startups From Millennial Entrepreneurs

Believe it or not, there was a time when an aspiring entrepreneur would come up with a concept, develop a detailed business plan, prototype and refine the concept, seek a...

Don't Build A Tanker For A Pond

My phone rang this weekend and on the other end was Ed. Ed and I have known each other since the high school days. After college, I started my entrepreneurial...

Listen to Mike’s podcasts on your favorite app: