September 27, 2013
Hook Customers With A Newly Invented Language
The first time you went to Starbucks, words like Tall, Venti, and Macchiato may have confused you. That was by design. Star Bucks knows that loyalty is formed out of...
September 25, 2013
Too Much Of A Good Thing
Brussels sprouts are great for your health. So are blueberries. And so are foods naturally rich in Vitamin C. But commit to a diet that is exclusively Brussels sprouts, or...
September 24, 2013
Don't Overthink It
It is a paradox. Success requires a clear vision. The more you can see it, the more likely you are to achieve it. I get it. In fact I believe...
September 23, 2013
Know, Like, Trust & Try
Customers buy from vendors they know, like and trust. You already know that. Chances are you will buy a Pepsi or Coke over a generic soda, even if the generic...
September 21, 2013
Don't Punish Failure, Reward It
I have noticed a trend with employees. As a company grows it's the natural tendency of employees to work more and more within the corporate structure. Their job is to...
September 20, 2013
The Entrepreneurs's Distorted View Of The Financials
Ask any small business owner how business is going and they will tell you how it has been the last week or two. Maybe even the last month. Business will...
September 19, 2013
Put Life Back In Business
I have clarity on my life's purpose. I wake up every morning knowing it. I go to bed every night thinking about it. It took me about 40 years of...
September 18, 2013
How To Find Your Niche Instantly
The riches are in the niches. But, how do you know which niche you should be serving? How do you know which community is right for you? Here are three...
September 17, 2013
The Rise Of Hyper-Startups From Millennial Entrepreneurs
Believe it or not, there was a time when an aspiring entrepreneur would come up with a concept, develop a detailed business plan, prototype and refine the concept, seek a...
September 17, 2013
Don't Build A Tanker For A Pond
My phone rang this weekend and on the other end was Ed. Ed and I have known each other since the high school days. After college, I started my entrepreneurial...