Growth Strategies

They used to call it the Oprah Effect; Get on her show and your product, book, recipe, service, info-product, brand and everything about you took off (Yeah, I am talking...

You remember 20 years ago, right?  Marketing was passive.  You would run a TV commercial or have the local radio station pitch your product.  Consumers would either listen or turn...

People are more likely to do something when they say (or write) that they will.  For example, if you announce to your family you are going to work out at...

After Penn State's massive Sandusky scandal broke, the football program went into turmoil. Fines, penalties loss of scholarships and a need to realign the entire program. During this turmoil other...

Any life, no matter how big or how small, will defend itself. Fighting a bear is ridiculously dangerous. But so is fighting a raccoon. If the animal is injured, it...

The success of your company is not determined by what you do, as much as it is by what you don't do. You are the entrepreneur. You have the vision....

I received a call from a florist who had a $3,000 day in flower sales. He explained that his business's average daily sales were around $900 and that his annual...

If anyone tells you that ". . .it's easy, just follow my formula," they're throwing you a sucker punch. If anyone tells you "I am living the easy life, and...

Entrepreneurs like to use pessimistic numbers, because they prepare us for the absolute "worst case." Alas, we use flawed pessimistic numbers. The real worst case is inevitably way worse than...

I suspect you don't check your income statement every day. You likely don't check it weekly either. Maybe you check it monthly. Maybe. But probably not. For many entrepreneurs the...