Marketing

  The shortest marketing lesson? Be different.  It is critical to stand out. And when you are different, you get noticed.  Think about your mail. Full of mailers. Do you...

Just about everything you read lately starts off with some reference to “these uncertain times”. It’s true, there is so much upheaval. We are facing a global health crisis, a...

Now more than ever, you need to pinpoint your market. But how? There is a common known concept for small and medium business owners. It’s also the least executed. And...

Hey, remember conventions? Remember keynote speeches? Remember live summits? Me too. And now it’s all changing. Our current health crisis has forced you to pivot your business. And now, it...

No one wants to be sold to right now. The pandemic and ensuing recession has created concerns regarding our health and livelihoods, and it’s the last time to ask something...