Mindset
September 15, 2015
What Are You Passionate About?
When you have passion for something it will get you over every brick wall, help you weather every storm, and even when you’ve been knocked down for the hundredth time,...
September 11, 2015
Customers Buy The Experience, Not The Product
I don't care if your business makes a product or delivers a service, at the end of the day, people buy experiences. That soap your company makes, may be delivering...
September 4, 2015
Lessons from 8 of the Greatest Marketers of All Time
The greatest marketers of all time bring us different lessons, approaches and philosophies but they all achieve the same results — conversions and loyalty. Create your own marketing with one,...
September 1, 2015
Build The Sidewalks After The Paths Are Discovered
This is a picture (thanks to Google Maps) of the Virginia Tech drillfield, the center of campus. All the students living in dorms cross the drillfield every day to get...
August 28, 2015
The Teacher Is The Best Student
It is one of my favorite personal ah-ha moments: My friend, JB Blanchard, and I were hastily walking to a speaking event I had on a college campus. We were...
August 14, 2015
The Best Way To Break The Industry Rules
To know the rules is dangerous. You are likely to adhere to them. Drive down a road without a speed limit sign, you'll guess the likely speed limit and drive...
July 31, 2015
The 80/20 Rule; 80% Accurate 20% Of The Time
Are you familiar with the 80/20 Rule, often referred to as Pareto’s Rule? Vilfredo Pareto, an Italian economist in the 19th century, was directed by the King of Italy to...
July 30, 2015
Breaking Rules
As I write this, I just finished hosting the 2015 Rule Breaker Awards. Amazing entrepreneur after amazing entrepreneur was recognized for breaking the rules. Then it hit me like a...
