Prospecting

 All entrepreneurs know how exciting it is to get customers and clients. The challenge comes when you have to manage them. They’re diverse, their needs are shifting in a...

   As a small business owner you’re probably always looking for the next best way to improve your business. With a new year upon us, I’m betting some of...

Now more than ever, you need to pinpoint your market. But how? There is a common known concept for small and medium business owners. It’s also the least executed. And...

Holding meetings with clients is a given. At some point just about all entrepreneurs need to meet with their client. But where you meet can make a big difference. So...

It is likely the most common question I hear: “How do I know of my business idea is a good one?”  That question is usually followed up with, “Would you...

You land a big new project and need expertise and staff that you don’t currently have. No small business can afford an army of employees just sitting around waiting for...

I originally started the introduction to this article by explaining to you that my industry is soooooo competitive.  It is…truly.  I’m an author, and any time I’m pitching a new...

It was one of the first school yard tricks I learned.  Puff up my chest by holding in my breath, spread my spindly arms out super wide, and walk on...

It is human nature to crave that which is exclusive – reserved only for a certain few.  Knowing that a product is in limited supply, or only offered to certain...

Whether you’re selling something that costs $1000 or $100,000, putting together a compelling proposal is time consuming and can be intimidating.  Writing that proposal, though, and taking the time to...