Prospecting
September 28, 2013
The Marketing Fence Method
Home service provider Gold Medal Service enters a new market by first determining the community they want to serve. Then they study all the demographic information they can find for...
August 27, 2013
Don't Quote Price Ranges
Don't quote price ranges. When you tell a prospect that your offering falls somewhere between X (the lowest price) and Y (the highest price), you both lose. The prospect will...