advertising

The term "marketing" can get a bad rap. But hear this: Marketing, good marketing, is your responsibility as a business owner. It's also your responsibility to stand out among your...

You don’t have to go into debt, compromise quality or performance to cut business costs. There are significant ways to save money without compromise. How? Most of the techniques revolve...

Every mother on this planet teaches their child to "Do what you are told."  Marketers are eternally grateful. Take your shampoo bottle, for example.  One of the most powerful marketing...

So I was enjoying a delicious sodium free seltzer when…..wait a second….sodium free? Now, I am sure there is some stipulation that says 5mg of sodium is considered "sodium free"...

You remember 20 years ago, right?  Marketing was passive.  You would run a TV commercial or have the local radio station pitch your product.  Consumers would either listen or turn...

In this episode of On A Roll, Mike Michalowicz explains why street signs are so effective (they are concise and clear) and how you can do the same in your...

Home service provider Gold Medal Service enters a new market by first determining the community they want to serve. Then they study all the demographic information they can find for...

Advertising has changed. A lot. Customer attention spans are nil.  We want what we want, not what you want us to want.  So how do you advertise when people want...

I drove into a parking lot in Westfield, NJ and was greeted by this notice.  This fund raising sign is packed with influence techniques. Can you find the 4 influences...