branding

 When the new year starts, there are resolutions flying around and we tend to explore ways to hit that refresh button. How about applying that to your business, too?...

The first time you went to Starbucks, words like Tall, Venti, and Macchiato may have confused you. That was by design. Star Bucks knows that loyalty is formed out of...

Our prospects and clients are highly influenced by their first impression. It is called priming - what we see first, determines our perception of the things to come. You can...

There are disproportionately more Clay’s in the pottery business than people with other names. More people with the last name Singer sing and more Tyler’s tile than other folks. And...

Eddie Money versus Eddie Vedder. Eddie Money sings falsetto, which loosely translates to "fake voice." It sounds great, when it works. But only in the rarest exception can a falsetto...

  Mike Michalowicz, Author of The Pumpkin Plan, and Colleen DeBaise of Entrepreneur.com answer viewer questions on MSNBC's Your Business.

The most common question entrepreneurs ask me, is "how can I improve my marketing with no or little money?’ That’s literally the million-dollar question! So I sat down and hammered...