Let Your Packaging Prime Your Customers

Our prospects and clients are highly influenced by their first impression. It is called priming – what we see first, determines our perception of the things to come. You can greatly influence consumer’s perception of your brand via your packaging.

Old Fasion Label

Here is an example of a cleaner my wife and I bought to clean our dining room table. Is it a better product than the alternatives? Probably not. Is it better packaging? Yes.

Old fashion packaging conveys confidence – old school, effective stuff. The package primed me (including the old fashion spelling of “universel”), and I bought it. How can you change your packaging to increase sales?


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