Behavioral Influence

Focus Hacks

It happens to us all. We are working away, and then that email chime goes off. Two hours later we finally realize that we drifted off from the work we...

10 Tips For Remodelers To Become More Profitable In 2017 by Mike Bruno

Running a successful remodeling business is more about numbers than it is about bricks and sticks. Of course, producing quality work is important; but I can assure you – there...

Find Customers Who Want Long-Term Value

Andrew Mason, 32, the charismatic, but controversial CEO of Groupon, has been fired. After a rocky leadership, profanity laced memos to the SEC, fuzzy accounting practices, SEC investigations, and a...

Give and Ye Shall Get

Learn Entrepreneurship By Volunteering If I offered you a chance at an internship that would rock your business, and your business potential, more than any class you could take anywhere,...

Different is Good

The hottest meme (an idea or behavior that gets copied or imitated by people, over and over again)a few years ago was a CVS sales receipt. When something is different than...

10 Ways Churches Can Thrive Financially by Ruby Tan

Many years ago, I invited a non-Christian friend to volunteer with me at a Christian organization for their annual fundraiser. She was surprised to have received so many phone calls...

Create Your Own Language For Your Business

The first time you went to Starbucks, words like Tall, Venti, and Macchiato may have confused you. That was by design. Star Bucks knows that loyalty is formed out of...

Reinvigorate Your Business With Tiered Pricing

When you make a lot of money, or you did then lost it all and are now rebuilding yourself, they want to know how you do it. I guess that’s why...

Let Your Packaging Prime Your Customers

Our prospects and clients are highly influenced by their first impression. It is called priming - what we see first, determines our perception of the things to come. You can...

She's Got It! Female Qualities Pay-off in Business

Look out, here comes the female entrepreneur! Women entrepreneurs are making their way in the business world in a big way. According to the U.S. Census Bureau, there were 7.8...

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