Behavioral Influence

If You Think It Will Take A Day, It Will Take A Week

If you think something will take an hour, it will take a day. If you think something will take a day, it will take a week. And if you think...

How To Memorize Any Speech In 5 Minutes

In this presentation Mike Michalowicz, shares the technique of using mnemonics for memorizing any speech in five minutes.

Why Customers Constantly Want New, Different And Unexpected Stuff

Our brains are designed to assimilate oddities in our surroundings fast. We have to - it is a survival mechanism. In the caveman days, the hunter (possibly your great, great,...

A Secret: The Most Viral Marketing Method Ever

Nothing is as viral. Nothing spreads as fast. And nothing becomes the talk of the town (and the internet) as quickly as a secret. Gossip and whispers existed well before...

Use Your Customers Existing Habits To Get What You Want

In this video, Mike Michalowicz shares two techniques for getting customers to do what you want simply by leveraging their existing habits. You will learn how to reduce customer shop...

Increase Customer Demand Through Scarcity & Exclusivity

The Executive Summary Less is definitely more.  It sounds crazy at first. . . if you want to increase customer demand you can easily achieve it through scarcity and exclusivity....

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