Behavioral Influence

The left side of the human brain performs, among other things, story telling. Not just story telling to others, but story telling to ourselves. When you look at that pretty...

I was intending to share this card (picture below) as an example of exemplary customer service. But I can't My name was messed up, and I am (mildly) pissed. I...

Entrepreneurs have the propensity to give employees big, lofty titles. That new kid handling the social media is given the title "Chief Marketing Officer." The technician who is an old-timer...

The first time you went to Starbucks, words like Tall, Venti, and Macchiato may have confused you. That was by design. Star Bucks knows that loyalty is formed out of...

Customers buy from vendors they know, like and trust. You already know that. Chances are you will buy a Pepsi or Coke over a generic soda, even if the generic...

I have noticed that some people are news addicts and others are anti-news addicts (avoiding the news like the plague). I am the latter. I never watch the news. To...

I was out to dinner with members of my advisory board when we ordered some wine. I noticed that each wine glass had a star on it (see the picture...

Advertising has changed. A lot. Customer attention spans are nil.  We want what we want, not what you want us to want.  So how do you advertise when people want...

In this episode of On A Roll, Mike Michalowicz explains why drawing an infinity sign (a figure 8 on its side) in the air, instantly breaks stress. It forces you...

More people buy my books after I speak, than before.  It's what you would expect, of course.  But why is it? The same number of people are there before and...