Behavioral Influence

How To Be Positive About Something Negative

I am not sure if this applies to entrepreneurship as much as life itself, but here it goes.  I was at the gym yesterday, and the woman on the treadmill...

Doing More, Faster: The Hidden Secret

If you are like most people in business, you are looking to do more, faster. This is evident from even a quick search on Amazon.com for books about productivity. One...

That Problem? It's Always Been There, You Just Noticed.

That employee who just quit? They were giving you hints for a long time now. It took them quitting for you to notice. That client who just left you for...

Is Being Available All The Time Killing Your Business?

Johann Wolfgang von Goeth, the famous writer and scientist, was quoted as once saying, “We must always change, renew, rejuvenate ourselves; otherwise, we harden.” His philosophy couldn’t be more true,...

Rinse & Repeat

Every mother on this planet teaches their child to "Do what you are told."  Marketers are eternally grateful. Take your shampoo bottle, for example.  One of the most powerful marketing...

5 Secrets To Increasing Your Prices

It’s inevitable. We all have to raise prices at some point in order to stay solvent. It’s also inevitable that we’re going to agonize over the decision, worrying about what...

You Are Your Name

This article exemplifies the power of the words we use… There are more “Clays” in the pottery business compared to other namesakes. There are more “Melodies” and people with the...

The Best Advertising Method Ever

The best advertising method ever? It's not Facebook. It's not email blasts or pay-per-click. It isn't even a Super Bowl ad. The best marketing has always been word-of-mouth, where your...

A New Question

The next time you meet with a fellow entrepreneur and discuss your businesses, ask him/her this question: How profitable is your business? For some reason that question never gets asked,...

The Key To Persuading Others

It’s about passion. It is having a love for what you do. It is about giving a shit. I met a woman who is a dolphin trainer. She couldn’t stop...

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