customers

Our prospects and clients are highly influenced by their first impression. It is called priming - what we see first, determines our perception of the things to come. You can...

We all know an effective marketing campaign can be the key that unlocks the door to a world of new customers.  The trouble is that consumers are buried under a...

Let’s face it, we live in a credit society today. Everywhere we go we are paying with credit, getting offers for credit, and wishing we had more of it. But...

There is a danger when you raise your prices. You may lose customers.  It can (and does) happen. But you also need to realize that higher prices only result in...

Could you imagine a fruit stand that just sold bananas? Kinda lame, don't you think? Customers want variety. Where's the blueberries? The apples? The mangoes? Where's all the options? The...

You can’t do it all by yourself.  I don’t care how brilliant you are, at some point, if you want to scale up your business, you’re going to have to...

The marketplace is an ocean and it is the only place you can capture waves. When you are in the ocean... do everything you can to ride a wave. Don’t...

A jewelry store at a busy cruise ship port had a store full of items, one of which wasn’t selling, despite its relatively modest price of $25.  Frustrated and worried...

Scalable has become an abused word. Everyone wants to be scalable, yet few understand what it means. So let's get a few things straight. To be scalable is not to...

This is a picture (thanks to Google Maps) of the Virginia Tech drillfield, the center of campus. All the students living in dorms cross the drillfield every day to get...