Marketing Strategies

 Last week, I had the pleasure of chatting with fellow author, entrepreneur, and marketing expert, Allan Dib. Years ago, Allan introduced me to the concept of marketing in a...

 “Better isn’t better, different is better. So get different.” - Mike Michalowicz Building my first two businesses taught me that the only way to get in front of the...

 Know what your marketing needs? It needs to pass the blink test. "Ok, ok, Mike, what in the world is the blink test?" Picture this: You're scrolling (and scrolling)...

 Ah, marketing, there’s a real trial and error aspect to it. Last month I announced that I was launching my new romantic comedy, Love Between the Margins. Didn’t know...

It’s no secret that social media is a double-edged sword. On one hand, it can be an effective tool for engagement and raising brand awareness. On the other, it can...

Did you know that giving a speech is one of the best strategies to scale your small business?  Keynote speeches can provide small business owners and entrepreneurs with a powerful...

When you think of the word marketing, you likely connect it with sales and promotions, which I hear aren’t attractive terms these days. You can’t simply stop marketing your small...

 Question: What word is guaranteed to get a person’s attention? Answer: Their name. If you want to cut through the noise of the barrage of marketing out there, use...

 When you’re considering a purchase, what’s one of the first things you check? Customer reviews! Customer reviews have the power to make or break your small business. This is...

 When you start any project, do you expect your process to be linear? Here’s the deal. No journey is completely straight. No new journey, anyway. And if you’re going...