Marketing Strategies

Andrew Mason, 32, the charismatic, but controversial CEO of Groupon, has been fired. After a rocky leadership, profanity laced memos to the SEC, fuzzy accounting practices, SEC investigations, and a...

  Not everyone is a super shopper, especially me, and super-especially when it comes to great gift ideas for clients. Some of us need months to come up with the...

The first time you went to Starbucks, words like Tall, Venti, and Macchiato may have confused you. That was by design. Star Bucks knows that loyalty is formed out of...

When you make a lot of money, or you did then lost it all and are now rebuilding yourself, they want to know how you do it. I guess that’s why...

Our prospects and clients are highly influenced by their first impression. It is called priming - what we see first, determines our perception of the things to come. You can...

Quick: When was the last time you received an email inviting you to a business conference? Last month? Last week? Twice since starting this blog post? I’m with you. There...

We all know an effective marketing campaign can be the key that unlocks the door to a world of new customers.  The trouble is that consumers are buried under a...

Some entrepreneurs spend more time picking out a Halloween costume than they spend developing their own personal image. Even women, who traditionally allocate more time and energy to their appearance,...

Marketing is about connecting with consumers. Great marketing, though, is about transforming those consumers into fans, raving fans – people who feel loyalty, and feel invested in your business and...

Maybe its the gravity of an industry. Or that relentless march of the same-ol’ same-ol’ at a corporation. It plays out in business after business, time after time. The ways...